The intermittent fasting diet has taken to UK by storm in the last 6 months or so. It is also known as the IF diet, or the 5:2 diet, depending on who you’re talking to or where you see it mentioned. If you haven’t heard about this amazing diet craze, then you either don’t watch television or you live under a rock.
The way the diet works is quite simple. You eat whatever foods you want for five days during the week, and then for the other two you fast, limiting your calories to 500 for women and 600 for men. It sounds way too good to be true, but some prominent researchers, doctors, and celebrities are getting behind it with absolutely nothing to gain in the way of sponsorships or endorsement money.
Celebrity Miranda Kerr has come out in support of the diet, and super chef Hugh Fearnley-Whittingstall used the diet to lose some holiday weight this past Christmas. Even more impressive is the story of health journalist Dr. Michael Mosley, who introduced the diet on BBC2’s Horizon in a documentary called ‘Eat, Fast and Live Longer’, which was seen by over 2 million persons. He lost around 14 pounds using nothing but the IF, or 5:2 diet as he calls it. For an incredibly simple diet that requires no supplements or exercise, this is impressive.
It’s not just celebrities who are endorsing this new diet craze. Researchers are excited about the possibilities, and have been conducting preliminary studies to determine how effective the IF diet can be. Their initial claims are that it definitely helps you lose weight, but also could help protect you against age-related diseases such as Alzheimer’s. They also believe it can protect you from cancer, diabetes, and even heart disease. They believe it could be one of the best ways to slow down the natural aging process, which is amazing news.
This media exposure is being felt in a positive way by large food retailers. M&S has seen a 65 percent increase this year compared to last year of its low-calorie ‘Count On Us’ food range. The meals range from the 380 calorie Green Thai Curry to the 340 Chilli Bowl. The developer of ‘Count On Us’, Elaine Kessler says that M&S is ‘continually evolving and developing our healthy meals for customers, so even when following a calorie controlled diet, they needn’t miss out on flavour or taste.’